Meta Lab Experiential Retail Space in LA
Meta opened Meta Lab in LA as the world’s first experiential pop-up retail space for Ray-Ban Meta smart glasses. Created as a temporary flagship-style destination, the project was designed to introduc…
Project Overview
Meta opened Meta Lab in LA as the world’s first experiential pop-up retail space for Ray-Ban Meta smart glasses. Created as a temporary flagship-style destination, the project was designed to introduce visitors to the product through immersive retail design, interactive technology and digitally driven storytelling.
As part of Meta’s broader exploration of experiential first-party retail, the LA store combined product engagement with AI-focused experiences and localized cultural programming. AOTO LED displays were installed in the project’s experience room, including a 12×10 main LED wall built with AOTO RM 1.5E panels and two additional 2×10 LED walls, helping define a unified and immersive visual environment throughout the space.
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