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AOTO Powers Cinematic Breakthrough at Avatar: Fire and Ash’s China Premiere

When Avatar: Fire and Ash premiered simultaneously across China and North America today, audiences stepped into something much bigger than just the continuation of a beloved cinematic universe. Behind the extraordinary visual experience lies a deep collaboration in display innovation—one that spans continents, technologies, and years of development.

At the heart of this milestone is the CINITY LED cinema projection system, developed by CHINA FILM TECH (CFT) and powered by AOTO. The system’s high brightness, 4K resolution, HDR rendering, and 48fps high-frame-rate support delivered Avatar: Fire and Ash with unparalleled detail and realism. For AOTO, the premiere marks the most high-profile global deployment of its LED cinema technology to date.

On December 8, a select audience at the film’s China premiere in Sanya became the first in the world to experience Avatar: Fire and Ash in a fully customized CINITY LED environment. That moment, however, was the result of months of behind-the-scenes technical validation. Earlier this year, engineers from AOTO worked alongside the CINITY technical team from CFT at James Cameron’s production studio in Wellington, New Zealand, where a full-scale CINITY LED demonstration system was installed inside the director’s private facility. The private screening focused on key sequences from Avatar: The Way of Water, presented entirely in the CINITY LED format. The visual impact proved decisive—upon reviewing the footage, Cameron and his team immediately endorsed CINITY LED and confirmed its use for the China premiere of Avatar: Fire and Ash.

Following the demonstration, Cameron described the CINITY LED 3D presentation as “exceptional” and “visually overwhelming,” calling it a transformative breakthrough for cinema projection. He subsequently approved the creation of a dedicated 4K 3D 48fps CINITY LED version of Avatar: Fire and Ash, making it the first Hollywood import film to be released theatrically in this LED-based high-frame-rate format.

AOTO’s role in enabling this achievement is rooted in a long-term, deeply integrated collaboration with CFT. In 2018, AOTO began forward-looking research into LED cinema display technology. In 2021, AOTO and CFT jointly developed a next-generation, high-spec LED cinema screen based on proprietary technology. A 16-meter 4K CINITY LED system achieved DCI certification in 2023. In 2025, the collaboration reached another milestone when the CINITY LED system became the world’s first to pass DCI CTP 1.4.1 certification—providing the technical foundation required for showcasing Hollywood’s most demanding productions.

What distinguishes AOTO’s contribution is not a single specification, but a system-level approach to cinema display engineering. Acoustically transparent LED modules enable uncompromised sound performance; high-frame-rate processing ensures smooth, artifact-free motion; HDR color and brightness remain stable under extreme conditions; and modular structural design allows seamless integration into commercial theaters. These capabilities directly address the creative and technical expectations of filmmakers operating at the highest level.

The impact of this technology extends well beyond a single premiere. By the end of November 2025, more than 200 commercial theaters across China had adopted the CINITY LED format, reflecting a broader shift within the exhibition industry. LED cinema screens are no longer viewed as experimental alternatives, but as a mature, scalable solution for premium film presentation.

Across the industry, creators and exhibitors alike are rethinking what a theatrical experience can be. LED-based projection offers new possibilities for 3D, high frame rate storytelling, and visual consistency that traditional systems struggle to match. Through its work with CINITY, AOTO has become an integral part of this transformation, helping to shape a new reference standard for cinematic display.

The collaboration also signals a wider change in the global film technology landscape. China is no longer only an end market for advanced cinema equipment, but an active contributor to internationally certified projection systems. Through its partnership with CFT, AOTO has evolved from a technology supplier into a global co-developer, supporting end-to-end cinema solutions capable of serving the world’s most influential film franchises.

The future of cinema display is no longer theoretical. It is immersive, high-frame-rate, LED-driven—and it is now live on screen.

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