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AOTO Powers 91 Shopee Cup™ Matches Across Southeast Asia

Thailand’s Buriram United FC successfully defended its ASEAN Club Championship Shopee Cup™ title on May 27, defeating Malaysia’s Selangor FC 3–1 on aggregate and bringing another season of Southeast Asia’s premier club football competition to a close.

Often compared to the UEFA Champions League in terms of its regional significance, the Shopee Cup™ brings together leading clubs from across ASEAN and continues to expand its reach throughout Southeast Asia.

Since the tournament’s return in 2024, AOTO has supported 91 matches across the competition, including 75 matches during the 2024/25 and 2025/26 seasons and 16 matches completed in the first half of 2026. Serving as the tournament’s Official Visual Technology Partner and Official Operations Partner, AOTO has provided SP Series sports LED displays and digital operations technologies across multiple countries, venues and broadcast markets.

Operating a regional football competition presents challenges that extend beyond the action on the pitch. Different broadcast markets require different sponsorship content, while organizers must coordinate content, advertising and venue operations across multiple stadiums and stakeholders.

To support these requirements, AOTO deployed its SP Series sports LED displays alongside Virtual Broadcasting Technology and the ASOP Operations Platform. The solution enables region-specific advertising content to be delivered to different broadcast audiences from the same match, helping organizers maximize sponsorship value across multiple markets. At the same time, the ASOP platform supports content scheduling, advertising management and venue coordination, streamlining operational workflows throughout the tournament.

The project reflects the growing role of digital infrastructure in modern sports event delivery. As competitions expand across multiple venues and markets, technologies that support content management, broadcast workflows and commercial operations are becoming increasingly important alongside the live fan experience.

With the draw for the 2026/27 season now complete, the next chapter of the competition will begin later this year. AOTO will continue supporting the tournament with sports display and digital operations solutions designed to enhance both the matchday experience and the operations behind it.

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