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AOTO Powers the 2026 China University Virtual Production Competition

AOTO recently served as the official technical partner for the 2026 China University Virtual Production Competition (VPC), which is now underway across seven regions in China. The company, which has built over 100 professional LED virtual studios worldwide, brought its technical expertise to support the competition—focusing not just on supplying equipment, but on giving students direct access to professional production environments.

The competition has quickly become one of the most representative student events in China’s virtual production landscape. It is co-organized by the Milan Design Week Committee and the VPC Organizing Committee, with support from leading institutions including the Shanghai Film Academy, Jilin University of the Arts, Guangzhou Academy of Fine Arts, and Xi’an University of Posts and Telecommunications. Since its launch in 2023, the competition has grown from 28 participating teams to 411 in 2025, establishing itself as a key platform where emerging talent engages with the production tools shaping the industry.

What sets this year apart is a stronger focus on access. Virtual production can still feel like a black box for students entering the field. Rather than simply supplying equipment, AOTO opened up its working environments to show how these systems operate in practice.

On March 20, AOTO hosted the Shenzhen leg of the competition at its headquarters, turning its studio into a hands-on training environment. Students and faculty explored MetaBox 4KK Virtual Production setups, XR production workflows, and the growing role of AI in on-set processes.

A few days later, on March 24, AOTO participated in the Central China regional launch at Wuhan Institute of Engineering Science and Technology. Instead of a traditional keynote, the session focused on discussion—bringing together academics and industry professionals to examine how AI and XR are being applied in real-world production today.

Following the event, AOTO organized a visit to the Virtual Production Lab at Hubei University of Technology, giving students the opportunity to experience the workflow firsthand.

China has established a strong competitive edge in LED display and virtual production hardware, with its technical capabilities now recognized globally. The industry is accelerating its shift—from competing on technology alone to building out a full ecosystem. For AOTO, supporting the VPC is part of a broader effort to help drive that transition.

We have established partnerships with more than 20 universities in China and internationally, including the Beijing Film Academy, Norwich University of the Arts (UK), and Hong Kong Baptist University. These collaborations reflect a shared challenge: students need more than access to equipment—they need to understand how creative intent and technical execution come together on set.

Helping students enter the industry with practical, hands-on experience is where AOTO sees its greatest impact—and where efforts like the VPC can make a lasting difference.

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