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AOTO Delivers Next-Generation Studio for Ireland’s Leading Commercial Broadcaster, Expanding Its Global Footprint to Over 100 Studios

Virgin Media Television, one of Ireland’s largest commercial broadcasters, has completed a major upgrade of its flagship news studio, centered around a new display system from AOTO. The installation features 261 panels from AOTO’s CV-MINI series, forming a seamless curved LED wall spanning more than 17 meters. The result is a future-ready visual environment for a network that reaches 62% of the country’s TV audience.

As a leading commercial network in Ireland, Virgin Media Television reaches approximately 2.7 million viewers each week. Among audiences aged 15–44, its commercial impact surpasses that of national broadcaster RTÉ by 18%. The network also holds long-term rights to premium sports properties including the UEFA Champions League and Europa League—raising the bar significantly for studio performance. In this context, display systems are expected to meet the same standards as high-end live sports production.

That standard ultimately comes down to what the industry values most: on-camera reliability. A display that looks impressive on a showroom floor must still hold up under broadcast conditions—through the lens of a camera and across hours of continuous live transmission. Consistency, color accuracy, and stability are not optional; they are essential.

AOTO’s CV-MINI series was designed with exactly these demands in mind. Built for high-end broadcast environments, it delivers stable, true-to-life visuals even under prolonged, high-intensity use.

Áine Egan, Head of Broadcast Operations at Virgin Media Television, commented:
“We’re proud to see this advanced LED solution come to life in Studio 1. For a live production environment as demanding as ours, clarity, color accuracy, and on-camera stability are critical—and this system delivers all of that with exceptional performance.”

The performance of the CV-MINI series is underpinned by several core technologies. AOTO’s proprietary Mini 4-in-1 architecture, combined with a nano-level surface coating, enables deeper blacks and higher contrast for greater visual depth. Smaller LED chips contribute to improved stability and refined optical performance, supporting continuous, high-demand operation. With a 110% NTSC color gamut, the system ensures precise color reproduction, allowing every frame captured on camera to appear natural and true. Exceptional black uniformity further allows the display to blend seamlessly into darker studio environments without visual distraction.

The Virgin Media Television project adds to AOTO’s growing portfolio of more than 100 broadcast studio installations worldwide. From Europe and the Middle East to North America and Asia, AOTO solutions are used by leading news organizations including Al Jazeera, BBC, ITV, Sky Deutschland, CNN, and others.

This global footprint reflects more than technical capability—it underscores AOTO’s role in shaping visual standards for modern broadcast environments. Rather than simply supplying display hardware, AOTO works as part of the production ecosystem, supporting every broadcast moment with technology built for reliability, precision, and performance.

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