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AOTO Introduces AI+XR Virtual Production Solutions at Dubai Open Day, Enabling New Creative Workflows in the Middle East

On January 30, 2026, AOTO hosted an exclusive Open Day at its Dubai office to debut its AI+XR virtual production solutions for the MENA region. The event featured live demos of two flagship offerings: MetaBox 4KK, built for professional XR filmmaking, and MetaBox Studio, a compact virtual studio for creators and agile teams.

We welcomed over 30 partners and content professionals from across the region—many experiencing our tools firsthand. More than just a demo, it was a chance to explore how virtual production can transform everyday creative workflows.

Our technical team shared insights into system architecture, AI features, and region-specific deployment strategies—highlighting the growing demand for smarter, faster, and more scalable tools across MENA.

MetaBox 4KK: Scalable XR for Professional Content Production

MetaBox 4KK is AOTO’s flagship virtual production platform, designed to meet the needs of high-volume studios and media teams. The system integrates immersive LED displays (floor and Walls), the Coruscant real-time rendering engine, the Vormir AI suite, and advanced audio-visual pipelines—delivering a unified end-to-end workflow from scene generation to live directing.

By leveraging generative AI features like text-to-image visualization, auto asset matching, AI lighting control, and virtual camera movement, MetaBox 4KK drastically cuts down production time while elevating visual quality.

Already deployed in use cases such as short dramas, branded storytelling, e-commerce video, and virtual launches, MetaBox 4KK has shown particular impact in the fast-moving short-form content space. The system enables a standardized workflow—from script analysis to asset generation to final shoot—allowing teams to deliver full short series in just 10 days.

Its alignment with regional content trends—multi-genre demand, fast cycles, and cinematic quality—makes it a strategic tool for platforms and studios expanding in the MENA market.

MetaBox Studio: Professional Virtual Production, Now Creator-Friendly

MetaBox Studio brings XR production into smaller spaces without compromising on quality. With built-in support for the Coruscant rendering engine, Vormir AI, and plug-and-play hardware, users can set up a complete virtual studio in under 15 minutes—no LED wall required.

Scene switching, AR elements, and dynamic camera paths are easily managed through an intuitive interface. For independent creators and small teams, MetaBox Studio offers more than just a toolset—it’s a way to tell big stories from small spaces. Whether it’s a livestream, tourism promo, virtual class, or expert demo, the system turns living rooms or office corners into fully functional production environments.

By lowering cost and complexity, MetaBox Studio helps a new generation of creators bring their ideas to life—quickly, professionally, and without friction.

Middle East as a Strategic Node in AOTO’s Global XR Vision

The Dubai Open Day marks a pivotal step in AOTO’s global XR roadmap. By establishing local operations and technical presence, the company is deepening its commitment to the region’s evolving content ecosystem.

With a focus on applications in short video, e-commerce, tourism, and livestreaming, AOTO is building tailored solutions for the MENA market—backed by local support infrastructure and ecosystem partnerships. From Dubai outward, the company is fostering a production model where local creativity meets global scalability.

As content becomes faster, more distributed, and increasingly creator-driven, AOTO sees MetaBox not just as a system—but as a bridge between imagination and execution.

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